EventCo | Euodia

EventCo /

Enhance guests experience through digital system.

The goal of the project is to provide event host/organizer with an easy-to-use system for managing their guests entire experience.

Role

• Research & conceptualize

• UI & UX design (All medias)

• Prototyping & wireframing

• Define product visual direction

Project Type

Company project

The Background

Managing 500+ guests is challenging 🤯. Holding events in the early days of the COVID-19 outbreak requires a great deal of thought. And of course, the event's host wants his guests to have the best experience possible.

Therefore, EventCo is designed to facilitate various event management (such as wedding and conference). Our system covers end-to-end guest experience, including intuitive RSVP with COVID-19 tracing and vaccine confirmation, guest seating management, touchless guest check-in, and also gift collect and souvenir distribution management.

In one month, we produced a web-application MVP version and tested it at one live event. We conducted a moderated and in-person usability testing with 4 EventCo’s previous clients and 1 potential client. Here are the usability issues with highest priority that must be adressed:

PAIN POINT #1

Unclear Taskflow

Lacked of the First-Time-Use Experience (FTU). There was no brief guided tour to get users acquainted with the functionality of the features. Users were puzzled trying to figure out the system on their own.

PAIN POINT #2

Information Architecture

Menu structure and categorization is unclear so users can't immediately identify which page they need to go to to accomplish a particular task. Poorly chosen label name made clarity vanishes and create ambiguity. The whole system becomes a complicated puzzle to solve.

Improvement Plan

To keep everyone at the same page, we start by defining the objectives of EventCo system improvement. The following are the project's key goals:

Redefine end-to-end customer journey.
Redefine the entire service journey including the features that we offer to customer from pre through post-event.
Make EventCo web-app accessible.
We should entirely reconstruct the sitemap and user flow to ensure that users can achieve tasks seamlessly.
Create a desirable interface design.
Develop a solid product visual direction that depicts EventCo character and is suitable to customer persona.

Service Journey

As soon as we were all at the same page concerning the objectives, and before diving into user flow and scenario details, I developed the end-to-end customer journey using EventCo service. I proposed breaking down the experience into three phases: Pre-Event, D-Day, and Post-Event, in order to construct a more comprehensive service.

Pre-Event

Online Reservation and Confirmation

Guest and Table Seating Management

D-Day

QR Code Event Check-In

Real Time Guest Counter and Tracker

Gift & Souvenir Collect

Post-Event

Event Report and Event History Detail

Pre-Event

Online Reservation and Confirmation

Guest and Table Seating Management

Defining Sitemap

We did Card Sorting with the respondents and internal team. Following that, I defined the web-app sitemap and had it evaluated by the stakeholders.

EventCo Web-App Sitemap

Improving User Flow

We redefine the user flow based on user scenarios in completing tasks. One of the major improvements was adding an onboarding flow that guides users to set up their first event. Onboarding flow intended to eliminate the "first step" dilemma by designing a linear process to help users determine what steps they should take first and next, instead of leaving the tasks to them.